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Ethical Relativism Mediates the Association Between Openness to Experience and Negative Creativity
Marco Giancola1, Laura Piccardi2,3, Simonetta D'Amico1
1Department of Biotechnological and Applied Clinical Sciences, University of L'Aquila, 67100 L'Aquila, Italy.
Behavioral Sciences (Basel, Switzerland)
|July 28, 2026
Summary
Relativism explains the link between openness to experience and negative creativity, where original ideas may cause harm. Positive creativity, however, stems more from curiosity and imagination, not moral relativism.
Area of Science:
- Psychology
- Creativity Research
- Moral Philosophy
Background:
- Openness to experience is linked to creativity.
- Creativity can be positive (beneficial) or negative (harmful).
- The role of moral relativism in creativity is under-explored.
Purpose of the Study:
- Investigate if moral relativism mediates the relationship between openness to experience and positive/negative creativity.
- Examine the distinct predictors of positive and negative creativity.
- Understand the ethical valence of creative ideation.
Main Methods:
- 200 participants completed measures of openness to experience and moral relativism.
- Participants generated captions for cartoons (modified Cartoon Caption Task).
- Independent judges evaluated captions for positive and negative creativity.
Main Results:
- Moral relativism accounted for the association between openness to experience and negative creativity.
- High openness and moral relativism predicted ethically ambiguous creative captions.
- Positive creativity was directly linked to curiosity and imagination, not relativism.
Conclusions:
- Moral reasoning, specifically relativism, is associated with the ethical implications of creative output.
- Distinguishing between positive and negative creativity is crucial.
- Integrating personality and ethical frameworks enhances creativity research for fostering responsible innovation.
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