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Tubal Permanent Contraception on TikTok: Content Themes and Quality of Educational Videos
Jayne Caron1, Kevin Petersen1, Olivia Bruyn1
1Division of Complex Family Planning, Department of Obstetrics and Gynecology, Stanford Healthcare, 300 Pasteur Drive, Palo Alto, CA 94304, USA.
Objectives:
This study describes the content of TikTok videos related to tubal permanent contraception and evaluates the quality, understandability and actionability of the educational videos on tubal permanent contraception on TikTok by creator type.
Study Design:
A TikTok Data webscraper tool was used to download and extract information of the top 500 videos on TikTok videos with hashtags related to tubal permanent contraception. After qualitative descriptive analysis, videos classified as educational were further evaluated using the mDISCERN, PEMAT and GQS scoring systems.
Results:
Healthcare providers (HCP) created videos with higher mDISCERN scores, with an overall difference in score between the two groups of 1.79 (95% CI 1.36- 2.23, p-value<0.001). The four major recurring themes in the content of videos included pregnancy after permanent contraception, access to permanent contraception, types of procedures, and childfree by choice content. Subthemes included experiences with providers including barriers to access and coercion.
Conclusions:
Healthcare providers (HCP) created higher quality and more understandable videos on permanent contraception, highlighting the importance of HCPs as a source of health information on social media.
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