Related Experiment Video
Updated: Aug 5, 2026

A Semantic Priming Event-related Potential (ERP) Task to Study Lexico-semantic and Visuo-semantic Processing in Autism Spectrum Disorder
Published on: April 12, 2018
Does the sandwich priming procedure enhance masked semantic priming effects?
Stephen J Lupker1, Giacomo Spinelli2
1Department of Psychology, University of Western Ontario, London, ON, N6A 5C2, Canada. lupker@uwo.ca.
Abstract:
The sandwich priming paradigm, involving presenting the target as the initial prime in a masked priming sequence (e.g., white-whete-WHITE), has been shown to increase the size of masked orthographic priming effects. It also appears to increase the size of masked morphological priming effects (e.g., walk-walker-WALK > walker-WALK), although not pseudo-morphological priming effects (e.g., corn-corner-CORN = corner-CORN) (Lupker & Spinelli, Journal of Experimental Psychology: Learning, Memory, and Cognition, 49 (11), 1861-1880, 2023). The empirical question addressed in the present research was whether masked semantic priming effects (e.g., black-WHITE) would also increase when using sandwich priming (e.g., white-black-WHITE). Such a result could imply that semantic and orthographic priming have similar sources as well as that Lupker and Spinelli's presumed increase in morphological priming may have been due to the prime (e.g., walker) and target (e.g., WALK) being semantically related. The results of two experiments, one using conventional masked priming and one using sandwich priming, clearly indicated that sandwich priming does not increase the size of masked semantic priming effects, consistent with the idea that the presumed impact of sandwich priming on morphological priming effects is truly a morphologically based phenomenon.
More Related Videos
05:22Dissociation of the Confounding Influences of Expectancy and Integrative Difficulty Residing in Anomalous Sentences in Event-related Potential Studies
Published on: May 9, 2019
05:38Interaction between Phonological and Semantic Processes in Visual Word Recognition using Electrophysiology
Published on: June 29, 2021
Related Concept Videos
Automatic Processing and Automatic Social Behavior
First Impression
Serial Position Effect
Implicit Memories
One key aspect of implicit...
Subliminal Perception
Framing Effects