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Virtue trade-offs in everyday life
Qilin Zhang1, Jeremy Jacobson1, Benjamin Hardin1
1Department of Psychological and Brain Sciences, Washington University in St. Louis.
Journal of Personality and Social Psychology
|July 30, 2026
Summary
Most people can be virtuous in daily life, as moral virtues rarely conflict. However, when trade-offs occur, people feel unhappy and often prioritize virtues differently than they prefer in theory.
Area of Science:
- Psychology
- Moral Philosophy
- Behavioral Science
Background:
- Previous research on moral virtues focused on limited pairs and specific conflict situations.
- Understanding virtue trade-offs in everyday life is crucial for moral decision-making.
Purpose of the Study:
- To investigate the frequency and experience of trade-offs among 12 moral virtues in daily life.
- To examine how individuals resolve virtue conflicts and their satisfaction with these resolutions.
Main Methods:
- Two studies using a 2-day reconstruction method with representative U.S. samples (N=377 and N=988).
- Participants reported virtue conflicts over a week and elaborated on specific trade-off episodes.
- Analysis included quantitative prevalence estimates and qualitative coding of open-ended responses.
Main Results:
- Virtue trade-offs were less common than expected, with honesty and courage conflicts being most frequent.
- A tension between benevolence and integrity was observed in many trade-offs.
- Experiencing trade-offs reduced happiness, but overcoming them by embodying both virtues led to highest satisfaction.
- A mismatch exists between abstract virtue preferences and in-the-moment prioritization.
Conclusions:
- Moral virtues are largely compatible in everyday life, contrary to some theoretical assumptions.
- The resolution of virtue trade-offs significantly impacts well-being.
- Moral education should consider the discrepancy between stated values and actual behavior in complex situations.
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