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A good creator should be a wise listener: how user feedback impacts the performance of user-generated videos
Chunxue Mu1, Chenwei Li2, Qianzhou Du3
1Southeast University, Nanjing, China.
Introduction:
User-generated video performance underpins the sustainable development of the user-generated video economy, yet its influencing factors remain underexplored. Drawing on the componential theory of creativity and information overload theory, this study examines how user feedback correlates with video performance and whether creator experience moderates such relationships.
Methods:
Empirical analyses were performed based on Bilibili user-generated video data. We classified user feedback by quantity and type and adopted regression models to test the hypothesized moderating effects.
Results:
User feedback volume exhibited a significant inverted U-shaped association with video performance. Creator experience positively moderated the relationship's turning point, elevating the critical feedback volume threshold. Additionally, different feedback types showed heterogeneous correlations with video performance.
Discussion:
This study refines the nonlinear mechanism and boundary condition of audience feedback affecting creators' creative output, enriching relevant theoretical research. It provides differentiated operational and managerial implications for video platforms to optimize content ecology and sustainable development.
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