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Graduate Enrollment Management Competencies for Admissions Professionals in Dental Education
1American Dental Education Association, Washington DC, USA.
Journal of Dental Education
|August 5, 2026
Summary
Graduate Enrollment Management (GEM) professionals in dental education require key competencies including emotional intelligence and communication. These skills are crucial for admissions staff success and institutional effectiveness, often learned on the job.
Area of Science:
- Higher Education Administration
- Graduate Enrollment Management
- Dental Education
Background:
- Admissions staff are vital for institutional success within higher education's Graduate Enrollment Management (GEM).
- GEM roles are currently ill-defined, lacking standardized competencies for professional development.
- Defining GEM competencies is essential for practitioners and institutions, particularly in dental education.
Purpose of the Study:
- To explore essential Graduate Enrollment Management (GEM) competencies.
- To use US dental school admissions staff as a case study for identifying perceived GEM competencies.
Main Methods:
- Qualitative study involving admissions staff from US dental schools.
- 10 interviews were conducted with admissions professionals.
- Data was coded using inductive methods to identify key themes.
Main Results:
- Essential competencies identified include emotional intelligence, higher education knowledge, systems/technology proficiency, and communication skills.
- These competencies are typically acquired through on-the-job training, professional development, personal support, and professional associations.
- Findings highlight the practical skills needed by GEM professionals in dental admissions.
Conclusions:
- This study provides an initial exploration of Graduate Enrollment Management (GEM) competencies in dental education.
- Identified competencies can inform hiring, job descriptions, and staff assessments for student services support staff.
- The findings offer a benchmark for admissions officers and dental schools to self-assess GEM competencies.
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