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From FoMO to clicks: Understanding young people's behavior toward retargeted advertisements

Ivan De Battista1, Franco Curmi2, Jirka Konietzny2

  • 1Department of Marketing, Faculty of Economics, Management & Accountancy, University of Malta, Malta; Department of Media, Institute for the Creative Arts, The Malta College of Arts, Science & Technology (MCAST), Malta.

Acta Psychologica
|August 20, 2026
PubMed
Abstract

Keywords:
Fear of missing out (FoMO)Retargeted advertisementsTheory of planned behaviorYoung people

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