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Published on: April 23, 2012
Public Communication of Foodborne Mycotoxin Risks on YouTube™: A Cross-Sectional Assessment of Video Quality,
Ömer Faruk Yeşil1, Ahmet Çelik2
1Department of Food Processing (Food Technology Program), Diyarbakır Vocational School of Agriculture, Dicle University, 21280 Diyarbakır, Türkiye.
Abstract:
Mycotoxins contaminate a wide range of foods and may contribute to both acute toxicity and chronic dietary exposure. Because online video increasingly shapes public interpretation of food-safety hazards, we evaluated the quality of English-language YouTube™ content on foodborne mycotoxin risks. Of 166 records screened for eligibility, 53 were excluded and 113 videos were analyzed. Two food-safety experts independently evaluated each video with an investigator-developed Video Content Quality (VCQ) checklist, the Global Quality Scale (GQS), and a five-item modified DISCERN instrument. The final sample comprised 77 company/commercial and 36 academic/noncommercial videos. After Holm adjustment across five source-group outcomes, company/commercial videos had higher VCQ and modified DISCERN scores (both adjusted p < 0.001), whereas academic/noncommercial videos had a higher interaction rate (adjusted p = 0.024). The GQS comparison did not meet the adjusted significance threshold (adjusted p = 0.066) and should not be interpreted as proof of equivalence. Video age was associated with cumulative views and likes but not with any quality score after correction. Item-level VCQ results showed that authoritative-source citation and health-effects coverage were among the least frequently awarded full-credit domains. Although the three quality measures were strongly correlated, neither interaction rate nor viewing rate was significantly associated with them. Platform engagement therefore did not serve as a reliable marker of scientific quality in this sample. Source- and region-based comparisons remain exploratory because the single-query design, broad uploader categories, and uneven source composition may have shaped the sampled videos.
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