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Updated: Sep 4, 2026

A Soft Tooling Process Chain for Injection Molding of a 3D Component with Micro Pillars
Published on: August 4, 2018
Company, Product Development and Branding (Proactiv Solution, Rodan + Fields)
Kathy Fields1, Katie Rodan2, Synclair Baker3
1Department of Dermatology, Stanford University School of Medicine, Redwood City, CA, USA; Private Practice, San Francisco, CA, USA.
Abstract:
This article explores how dermatologists Dr Katie Rodan and Dr Kathy Fields built 2 separate billion-dollar skincare brands by combining medical expertise with strategic product development and disruptive marketing models. Their journeys offer a blueprint for identifying unmet clinical needs, creating effective formulations, and building authentic consumer-driven brands.
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