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Hidden dissatisfaction after agreement: Post-negotiation perceptual alignment
1Kogod School of Business, American University, Washington, DC, USA.
Abstract:
Negotiations continue to have consequences after an agreement or impasse. When parties reach a deal, value is often created only later, as they implement commitments, adapt to uncertainty, or decide whether to negotiate again. This review introduces post-negotiation perceptual alignment, how accurately a negotiator understands the counterpart's post-negotiation experience. Integrating research on subjective value, interpersonal perception, and post-agreement outcomes, I distinguish four states: recognized satisfaction, recognized dissatisfaction, overestimated dissatisfaction, and hidden dissatisfaction. Hidden dissatisfaction is consequential because it creates a false sense of success where one party treats agreement as evidence that the negotiation went well while the counterpart carries forward negative appraisals that remain unrecognized and unaddressed. Recent research suggests tactics that appear successful at agreement can impose unrecognized social and relational costs. I review why misalignment arises, emphasizing how negotiators' imperfect inferences about counterparts' experiences can combine with social pressures that discourage dissatisfied parties from speaking up. I conclude by outlining directions for measuring alignment and testing how negotiators can recognize and respond to dissatisfaction after negotiations.
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