Related Experiment Videos
The resonant slop machine: public diplomacy and strategic narratives in the age of artificial intelligence
Rhys Crilley1, Robert A Saunders2
1University of Glasgow, Glasgow, UK.
Abstract:
What does the rise of generative Artificial Intelligence and meme-driven political communication mean for public diplomacy and strategic narratives? Using Donald Trump's AI-generated "King Trump" fighter jet video (posted during the 2025 "No Kings" protests) as a jumping off point, we explore how AI slop and "shitposting" destabilize the communicative foundations of public diplomacy and international order. By building on Miskimmon, O'Loughlin, and Roselle's foundational framework of strategic narratives, we argue that the proliferation of AI-generated content transforms global media ecologies, erodes epistemic authority, and amplifies performative, right wing populism. We theorise this phenomenon as the resonant slop machine: a global political-socio-cultural-economic-technological assemblage that fuses generative AI, meme culture, and affective politics to produce incoherent yet resonant narratives that shape public diplomacy. By situating Trump's digital theatrics within broader trends of diplomatic trolling and post-truth politics we highlight the implications for scholars and practitioners seeking to salvage meaningful public diplomacy in a fractured, enshittified information environment.
Related Concept Videos
Non-equilibrium in the Cell
Social Foundations of Self IV: Self in Digital Communication
Impression Management Techniques III: Aligning Actions
Automatic Processing and Automatic Social Behavior
Persuasion Strategies
Impression Management Techniques II: Ingratiation