Promotion of Tanning Behaviors on Instagram: Content Analysis

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How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling
07:35

How Virtual Celebrity Characteristics Drive Purchase Intention: Testing the Stimulus-Organism-Response Framework with Structural Equation Modeling

Published on: March 3, 2026

Tailisha Gonzalez1, Grace C Hillyer2, Bailey Gold3

  • 1Department of Health, Administration, Research, and Technology, Lehman College, 250 Bedford Park Blvd W, Bronx, NY, 10468-1588, United States, 1 347-699-6505.

JMIR Dermatology
|October 30, 2026
PubMed
Abstract

Keywords:
Instagramadolescent healthcontent analysishealth communicationskin cancer preventionsocial mediasun protectiontanningultraviolet radiation

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