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Attitude accessibility following a self-perception process.

R H Fazio, P M Herr, T J Olney

    Journal of Personality and Social Psychology
    |August 1, 1984
    PubMed
    Summary
    This summary is machine-generated.

    Considering freely chosen behaviors strengthens attitudes, enhancing recall and consistency. This self-perception process boosts attitude accessibility, unlike required actions.

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    Area of Science:

    • Social Psychology
    • Cognitive Psychology

    Background:

    • Self-perception theory suggests attitude change occurs when initial attitudes are weak.
    • The impact of self-inference from behavior on attitude accessibility requires further investigation.

    Purpose of the Study:

    • To determine if self-perception processes strengthen existing attitudes.
    • To examine how self-inference from behavior affects attitude accessibility from memory.

    Main Methods:

    • Two experiments were conducted.
    • Experiment 1: Participants reviewed recent, voluntary (unmanded) vs. distant, obligatory (manded) religious behaviors.
    • Experiment 2: Participants performed a new behavior, either required or freely chosen.

    Main Results:

    • Considering or performing voluntary (unmanded) behaviors enhanced attitude accessibility.
    • Attitude accessibility was not enhanced by considering or performing obligatory (manded) behaviors.
    • Attitude accessibility was measured by response latency to attitudinal inquiries.

    Conclusions:

    • Self-inference from voluntary behavior strengthens attitudes and increases their accessibility.
    • Findings support attitude-behavior consistency and attitudinal persistence through self-perception processes.
    • The nature of the behavior (voluntary vs. obligatory) is crucial for attitude strengthening.