The effect of motivation and word characteristics on recognition

Two tachistoscopic studies assessed the effects of motivation on high-speed word processing. Study 1 assessed the effect of anxiety and Study 2 the effect of hunger compared to satiation. Words differed in interletter associative frequency (generated value), Thorndike-Lorge word frequency, and categories. In both studies, all three word variables yielded significant main effects. Motivational relevance of words did not significantly alter word recognition, the food words being most readily recognized and negatively emotional words least readily recognized in both studies. Anxiety did not have a significant effect, but hunger in interaction with word characteristics was found to be facilitating. Contrary to Hullian theory regarding word dominance and drive interaction and to Broadbent's "filtering" hypothesis, hunger in comparison to satiation increasingly facilitated word recognition the more infrequent the words and the more rare were the interletter associations.