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Attitude-behaviour correlation, social desirability and perceived diagnostic value

L Sjöberg

    The British Journal of Social Psychology
    |November 1, 1982
    PubMed
    Summary

    Predicting behavior from attitudes is more accurate using multiple actions than single ones. Factors like domain representativeness and social desirability influence single-action predictability.

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    Area of Science:

    • Psychology
    • Social Psychology
    • Attitude Research

    Background:

    • Understanding the relationship between attitudes and behavior is a core challenge in psychology.
    • Previous research has yielded mixed results regarding the predictive power of attitudes for specific behaviors.

    Purpose of the Study:

    • To investigate the correlations between attitude scales and behavioral criteria.
    • To determine if a multiple act criterion is more predictable than single behavioral criteria.
    • To explore factors influencing the predictability of single behavioral criteria.

    Main Methods:

    • Correlational analysis was employed to examine the relationships between attitude measures and behavioral outcomes.
    • A multiple act criterion, aggregating multiple specific behaviors, was compared against single behavioral criteria.
    • Predictability was assessed based on domain representativeness of criteria and the correlation between act performance and social desirability.

    Main Results:

    • A multiple act criterion demonstrated higher predictability than the average predictability of single criteria.
    • The predictability of single criteria was associated with their domain representativeness and correlation with social desirability.
    • Domain representativeness and the correlation between act performance and social desirability were independent factors.
    • Perceived diagnostic properties of acts also showed a relationship with attitude-criterion correlations.

    Conclusions:

    • Utilizing a multiple act criterion enhances the prediction of behavior from attitudes.
    • The predictability of single behaviors is influenced by the representativeness of the behavior within its domain and its perceived social desirability.
    • Attitude-behavior consistency is a complex phenomenon influenced by multiple factors related to the measurement of behavior.

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