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Summary
National Hospital Week events engage the public and hospital staff. These outreach initiatives aim to strengthen community ties and internal morale.
Area of Science:
- Healthcare Administration
- Public Relations
- Human Resources
Background:
- Hospitals are vital community institutions.
- Effective communication is crucial for public trust and employee retention.
Purpose of the Study:
- To explore how National Hospital Week can be leveraged for dual outreach.
- To assess the impact of targeted events on public perception and employee engagement.
Main Methods:
- Utilized National Hospital Week as a platform for organized events.
- Implemented communication strategies targeting both external (public) and internal (employees) audiences.
Main Results:
- Events successfully facilitated interaction between the hospital and the community.
- Hospital staff participated actively, indicating positive internal reception.
Conclusions:
- National Hospital Week provides a valuable framework for comprehensive hospital outreach.
- Strategic event planning can enhance public relations and employee relations simultaneously.