Dairy product purchases by southern households

Dairy product purchases of 1,061 southern households in 1972 and 1973 were analyzed. Quantities purchased increased with income. Whites bought more dairy products than blacks. Fluid milks represented approximately three-quarters of the dairy products purchases. Also, from mid-1972 to late-1973, households bought similar quantities of the various fluid milks despite price increases. They did not switch their purchasing practices from fluid milks higher in saturated fat and cholesterol to those that are lower. Dairy product purchases would have contributed significantly to "advised" intakes of calories, protein, calcium, fat, and cholesterol.