Dimensions of visual perceptions of clothing

The relation of two descriptive properties of clothing, "complexity" and "fashionability," with evaluative preference responses of "like" and "would-like-to-own" was explored for two selected groups of untrained females who differed in age. The students agreed more than the older women on the judged "fashionability" of 10 photographs of clothing and also were influenced more by "fashionability" in their responses of "like" and "would-like-to-own." For both groups "complexity" was judged consistently but was not highly related to preferences.