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Attitude strength and resistance processes

E M Pomerantz1, S Chaiken, R S Tordesillas

  • 1Department of Psychology, New York University, USA.

Journal of Personality and Social Psychology
|September 1, 1995
PubMed
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Attitude strength dimensions influence resistance pathways. Commitment increases selective elaboration and polarization, while embeddedness enhances information seeking and memory.

Area of Science:

  • Social Psychology
  • Attitude Strength
  • Resistance Processes

Background:

  • Understanding attitude strength is crucial for predicting attitude resistance.
  • Previous research has explored various indicators of attitude strength.
  • The relationship between different strength dimensions and resistance pathways requires further investigation.

Purpose of the Study:

  • To examine if multiple attitude strength indicators form general dimensions.
  • To investigate how these dimensions foster differential pathways to resistance.
  • To assess the impact of attitude strength on intentions, information seeking, and selective memory.

Main Methods:

  • Assessed ego involvement, certainty, personal importance, knowledge, and extremity.
  • Measured resistance processes and outcomes using a selective judgment paradigm.

Related Experiment Videos

  • Analyzed factor structure of strength measures and their association with behavioral intentions and information seeking.

    • Main Results:

    • Factor analysis revealed two dimensions of attitude strength.
    • Both dimensions fostered intentions to act but led to differential resistance.
    • Commitment increased selective elaboration, judgment, and polarization.
    • Embeddedness decreased selective elaboration but increased information seeking and memory.

    Conclusions:

    • Attitude strength is multidimensional, with distinct dimensions impacting resistance.
    • Commitment and Embeddedness represent key dimensions influencing attitude resilience and information processing.
    • Findings highlight the complex interplay between attitude strength, cognitive processes, and behavioral outcomes.