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Strategic planning in hospitals: a review and proposal
G D Bruton1, B M Oviatt, L Kallas-Bruton
1Department of Management and Marketing, College of Business Administration, University of Tulsa, OK, USA.
Health Care Management Review
|January 1, 1995
Abstract:
Hospitals face increasing levels of financial and organizational pressures each year. Hospitals are urged to adapt to these pressures via strategic planning, but the empirical evidence on this technique is limited. This article addresses these issues.