Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Marketing the pathology practice

E N Berkowitz1

  • 1Department of Marketing, University of Massachusetts at Amherst 01003, USA.

Archives of Pathology & Laboratory Medicine
|July 1, 1995
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Patient retention: the practice management challenge under managed care.

The Journal of medical practice management : MPM·2000
Same author

Physician attitudes about advertising are changing.

Journal of hospital marketing·1988
Same author

Survival strategies for HMOs.

The Journal of ambulatory care management·1985
Same author

Gut issues in competitive strategy development.

Group practice journal·1984
Same author

Fuel for your satellite launch.

Group practice journal·1983
Same author

The future of advertising: a hospital perspective.

Journal of health care marketing·1983
Same journal

Assessing Human Epidermal Growth Factor Receptor 2 in Urothelial Carcinoma: Insights From Clinical Practice Into Scoring Criteria, Histologic Subtypes, and Genomic Characteristics Across Disease Sites.

Archives of pathology & laboratory medicine·2026
Same journal

Cross-Reactivity of TPIT Antibody Clone OTI2G1 in Chordoma: Structural Mechanisms and Diagnostic Implications.

Archives of pathology & laboratory medicine·2026
Same journal

Paracoccidioidomycosis at Autopsy: A Case Series and Literature Review.

Archives of pathology & laboratory medicine·2026
Same journal

Accuracy of Cytology Diagnosis for Well Differentiated Neuroendocrine Tumors: Assessment by the College of American Pathologists Non-Gynecologic Slide Program.

Archives of pathology & laboratory medicine·2026
Same journal

Serum Immunofixation Electrophoresis Guidance Conflict: A Call to Harmonize.

Archives of pathology & laboratory medicine·2026
Same journal

In Reply.

Archives of pathology & laboratory medicine·2026
See all related articles

Effective marketing for pathology practices requires a market-driven planning process. Understanding diverse market needs and tailoring services can create competitive advantages in healthcare.

Area of Science:

  • Healthcare Management
  • Pathology Services Marketing

Background:

  • The pathology practice market is increasingly competitive.
  • Traditional healthcare planning is internally focused, unlike market-driven approaches.

Purpose of the Study:

  • To highlight the importance of market-driven planning for pathology practices.
  • To emphasize adapting services to diverse market definitions for competitive advantage.

Main Methods:

  • Analysis of traditional versus market-driven planning processes in healthcare.
  • Examination of how different markets define pathology services.

Main Results:

  • A market-driven approach is externally focused and essential for competitive success.
  • Recognizing varied service definitions across markets is key.

Related Experiment Videos

Conclusions:

  • Pathology practices must adopt market-driven strategies.
  • Tailoring services to specific market needs offers a competitive edge.