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Children's smoking: the shopkeepers' perspective

M J Devine, J E Vickers

    Journal of the Royal Society of Health
    |June 1, 1995
    PubMed
    Summary

    Most Bolton shopkeepers recognize harms of children

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    Area of Science:

    • Public Health
    • Tobacco Control
    • Social Science Research

    Background:

    • Understanding shopkeepers' perspectives on children's smoking is crucial for developing effective tobacco control strategies.
    • Previous research indicates varying levels of awareness and attitudes among retailers regarding underage smoking.
    • Shopkeepers play a significant role in the availability of tobacco products to minors.

    Purpose of the Study:

    • To investigate Bolton shopkeepers' knowledge and attitudes concerning children's smoking.
    • To identify factors influencing shopkeepers' perceptions of underage smoking.
    • To inform interventions aimed at reducing the sale of tobacco to minors.

    Main Methods:

    • A self-administered postal questionnaire was distributed to 216 shopkeepers in Bolton.
    • The study achieved a response rate of 76%.
    • Data analysis focused on knowledge, attitudes, and demographic factors.

    Main Results:

    • A majority (57%) of respondents supported banning cigarette advertising, with significantly higher support from women (73%) than men (46%).
    • While 97% recognized the harmful consequences of children's smoking, only 41% acknowledged its highly addictive nature.
    • Nearly half (49%) perceived children's smoking as normal, a view more common among those who smoked in their youth (62%).

    Conclusions:

    • Interventions should address shopkeepers' normalization of children's smoking and enhance awareness of nicotine addiction.
    • Targeted education may reduce shopkeepers' willingness to sell cigarettes to minors.
    • Gender differences in attitudes towards advertising bans warrant further investigation.

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