How to handle rumors during restructuring

The rumors are flying. The "facts" are being blown out of proportion and repeated out of context. People are asking, "Why does a good hospital like ours have to change?" And they are warning, "Patient care will suffer!" Welcome to the world of communicating during restructuring. The accelerated pace and huge scope of change in today's restructuring healthcare organizations require that you attack rumors and misrepresentation while you maintain a constant flow of accurate information.