Memory styles and related abilities in presentation of self

The notion of a person's memory style (elaborated in Sehulster, 1988) was investigated as it relates to the presentation of self. A memory style is defined as a combination of a subject's (perceived) ability in verbal memory, auto- biographical memory, and prospective memory, as measured by the Memory Scale (Sehulster, 1981b). In addition to filling out the Memory Scale, 325 subjects completed a 72-item questionnaire that tapped descriptions of abilities and experiences. The range of abilities and experiences was drawn loosely from Gardner's (1985) notion of multiple intelligences. Distinct patterns of self-report were observed for different memory styles. For instance, a love of listening to music was associated with the memory style that is high in both verbal and autobiographical memory but low in prospective memory; a love for numbers and mathematics was associated with the memory style that is high in both verbal and prospective memory but low in autobiographical memory. The results suggest broad individual differences in information processing. Gender differences are discussed in relation to memory styles.