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Junk!
1School of Public Health, University of Hawaii at Manoa, Honolulu, USA.
Archives of Dermatology
|May 1, 1995
Summary
Physicians receive millions of unsolicited mail pieces daily, including pharmaceutical promotions with gifts. This extensive mail volume impacts medical professionals and their practices.
Area of Science:
- Medical Communications
- Healthcare Marketing
- Professional Correspondence
Background:
- Physicians receive a substantial volume of unsolicited mail daily.
- This mail includes promotional materials from various industries, notably pharmaceuticals.
- The sheer quantity of mail presents a significant logistical challenge.
Purpose of the Study:
- To quantify the daily influx of unsolicited mail to physicians.
- To categorize the types of mail received by medical professionals.
- To highlight the nature and potential impact of pharmaceutical promotions.
Main Methods:
- Analysis of mail delivery data to physicians.
- Content analysis of unsolicited mail.
- Categorization of mail types and promotional content.
Main Results:
- Millions of unsolicited mail pieces are delivered to US physicians daily.
- Mail includes diverse content: meeting brochures, financial solicitations, newsletters, and pharmaceutical promotions.
- Pharmaceutical promotions often contain non-educational inducements like gifts.
Conclusions:
- The daily volume of unsolicited mail poses a significant burden on physicians.
- Pharmaceutical marketing strategies involve elaborate promotions and gifts.
- Understanding mail content is crucial for managing professional information flow.