Hypnotic susceptibility, imaging ability, and the detection of embedded words within letters

Two experiments were conducted to determine the role of hypnotic susceptibility level (high or low) and imaging ability (vivid or poor) in the performance of a visual search for words embedded within matrices of letters. In Experiment 1, subjects searched for target words from a list; however, distractor words were also embedded in the matrices. Results indicated that subjects judged both high in hypnotic susceptibility and vivid in imaging ability demonstrated the fastest search speed with a greater percentage of target words found. These subjects also made fewer false alarm errors (locating distractor words not on the target list). The poorest performance was exhibited by subjects judged both low in hypnotic susceptibility and poor in imaging ability. The amount of variance accounted for by hypnotic susceptibility and imaging ability was approximately equal for each dependent measure. In Experiment 2, when subjects searched for target words from a list without distractor words embedded in matrices, similar results to those reported for Experiment 1 were produced, except that the percentage of words found was equivalent across groups. This was attributed to the elimination of potential false alarm errors. The results are explained in terms of the use of either a holistic or a detail strategy in the performance of a visual search.