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Aggregating social behavior into person models: perceiver-induced consistency

B Park1, M L DeKay, S Kraus

  • 1Department of Psychology, University of Colorado, Boulder 80309.

Journal of Personality and Social Psychology
|March 1, 1994
PubMed
Summary

Judges shape social impressions by uniquely aggregating behaviors, not just interpreting single acts. This construction of "person models" influences how targets

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Area of Science:

  • Social Psychology
  • Impression Formation
  • Person Perception

Background:

  • Understanding how individuals form impressions of others is central to social psychology.
  • Previous research highlights the importance of interpreting social behaviors, but the aggregation process remains less understood.
  • The 'eye-of-the-beholder' effect suggests subjective influences on impression formation.

Purpose of the Study:

  • To investigate the role of perceivers (judges) in aggregating social behavior into impressions.
  • To examine how judges' unique methods of aggregating multiple behaviors contribute to idiosyncratic impressions.
  • To explore the concept of 'person models' as a framework for understanding impression formation.

Main Methods:

  • Two experiments were conducted utilizing D. A. Kenny's general model of accuracy and consensus.

Related Experiment Videos

  • Experiment 1 compared impression formation with and without the requirement for judges to aggregate behavioral data.
  • Experiment 2 further explored the development and characteristics of 'person models' formed by perceivers.
  • Main Results:

    • Judges' unique aggregation of multiple behaviors significantly influenced impressions, contributing to 'eye-of-the-beholder' effects.
    • When asked to aggregate behavior, judges perceived greater consistency in targets' actions across situations.
    • The process of aggregating behavior was identified as the construction of distinct 'person models'.

    Conclusions:

    • Impression formation is significantly influenced by how perceivers aggregate social behaviors, leading to subjective 'person models'.
    • These 'person models' are based on a central concept of the target and can vary among perceivers.
    • The specific 'person model' formed impacts memory representations and the perceived personality profile of the target.