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[A recruitment strategy for nursing students]

L A Kirby, A Basson

    Curationis
    |April 1, 1993
    PubMed
    Summary

    South Africa faces a critical nursing shortage due to declining student numbers and increased service demands. Effective marketing and a multi-channel recruitment strategy are essential to attract quality candidates and ensure the nursing profession

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    Area of Science:

    • Healthcare Workforce Studies
    • Nursing Education and Recruitment
    • Public Health Policy

    Background:

    • A universal nursing shortage is exacerbated in South Africa by changing student enrollment trends.
    • Increased service demands in healthcare intensify the gap between nursing supply and demand.

    Purpose of the Study:

    • To investigate the public's knowledge of the nursing profession.
    • To recommend effective recruitment strategies to address the nursing shortage in South Africa.

    Main Methods:

    • A descriptive, contextual study utilizing a literature review and questionnaire.
    • Data analysis to identify public perceptions and knowledge gaps regarding nursing.

    Main Results:

    • The study revealed a significant lack of public knowledge about the nursing profession.
    • Current recruitment methods are insufficient to meet the demand for qualified nurses.

    Conclusions:

    • An urgent need exists for a comprehensive recruitment program to inform the public about nursing careers.
    • A multi-channel recruitment strategy, combining various media and supported by nurses' positive actions, is recommended to ensure the profession's sustainability.

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