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Health communication takes on new dimensions at CDC
1Centers for Disease Control and Prevention, Atlanta, GA 30333.
Public Health Reports (Washington, D.C. : 1974)
|March 1, 1993
Summary
The Centers for Disease Control and Prevention (CDC) is integrating health communication into prevention programs to influence behavior and reduce health risks. This initiative aims to increase public awareness of health importance and self-efficacy.
Area of Science:
- Public Health
- Health Communication
- Behavioral Science
Background:
- Health communication is crucial for influencing individual behavior and reducing health risks.
- The Centers for Disease Control and Prevention (CDC) recognized the need to integrate communication strategies into broader prevention efforts.
Purpose of the Study:
- To describe the actions taken by the CDC to integrate health communication into prevention programs.
- To establish goals and a framework for health communication within the CDC.
- To define health communication as practiced by the CDC.
Main Methods:
- Development of a 5-year strategic plan for health communication.
- Proposal and establishment of an Office of Health Communication.
- Creation of a working group to develop a health communication framework.
- Defining health communication and outlining 10 key steps.
Main Results:
- A strategic framework for health communication has been developed.
- An Office of Health Communication is proposed to lead these efforts.
- The CDC has defined its approach to health communication.
Conclusions:
- Health communication is an integral part of the CDC's mission.
- The ultimate goal is to enhance public awareness of health's importance and individual ability to achieve it.