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Marketing university-based continuing education programs

A M Kuramoto

    Journal of Continuing Education in Nursing
    |March 1, 1993
    PubMed
    Summary

    Nursing educators must understand marketing for continuing education (CE) programs in a competitive market. This involves applying business strategies and marketing techniques to educational settings for better program promotion and enrollment.

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    Area of Science:

    • Continuing Education
    • Educational Marketing
    • Healthcare Education

    Background:

    • The continuing education (CE) landscape is highly competitive.
    • Historically, there has been reluctance to adopt marketing principles in academic settings.
    • Universities are increasingly hiring marketing professionals to promote educational offerings.

    Purpose of the Study:

    • To highlight the importance of marketing for nursing educators.
    • To explain the application of marketing techniques and business strategies in educational contexts.
    • To specifically address the marketing of CE programs for nurses.

    Main Methods:

    • Review of marketing principles and business strategies.
    • Application of these principles to the context of educational program promotion.
    • Focus on the unique challenges and opportunities in marketing CE programs.

    Main Results:

    • Marketing is crucial for the success of CE programs.
    • Business strategies can be effectively integrated into educational marketing.
    • Adoption of marketing practices can enhance program visibility and reach.

    Conclusions:

    • Nursing educators need to embrace marketing for effective CE program delivery.
    • Strategic marketing is essential for navigating the competitive educational market.
    • Implementing marketing techniques can improve the reach and impact of educational initiatives.

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