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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Health-related messages in consumer magazine advertising

J L Wofford1, J A Pinson, S J Folmar

  • 1Reynolds Health Center, Winston-Salem, NC, USA.

Journal of General Internal Medicine
|September 1, 1995
PubMed
Abstract

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