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Images on serving marijuana, alcoholic beverages, and soft drinks
The Journal of Psychology
|May 1, 1977
Abstract:
The images on serving marijuana, beer, bourbon, and soft drinks at a small informal party were compared with use of a posttest only with a control group experimental design. A total of 249 Ss were randomly assigned and received one of four shopping lists of a person planning the party. The four shopping lists were identical except for the fifth product; i.e., Ss received a shopping list including either marijuana, beer, bourbon, or soft drinks. Significant differences in images between the four products were found.