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Published on: February 16, 2011
Consumer-based research: using focus groups as a method for evaluating quality of care
1Department of Health Services, School of Public Health, University of California at Los Angeles, USA.
Abstract:
In response to the consumer movement, health care organizations have become interested in obtaining feedback through face-to-face contacts with the people using their products and services. Focus groups are one qualitative research method of obtaining rich information within a social context. The article discusses the purpose, design, and methodology of focus groups, and a case example is given. Focus groups can add to existing knowledge about how well services are being delivered or what new products might be developed in the future.
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