Predicting perceptual defense

Perceptual defense as a phenomenon was proposed by McGinnies in 1949. His findings were, in main, replicated by York, et al. in 1984 and extended by Perroncel, et al. in 1990. The present purpose was to assess whether four independent variables, one related to emotional arousal (GSR) and three, related to connotative word meaning (Evaluative, Potency, and Activity scores from Semantic Differential words used in the Perroncel, et al. study), could predict the perceptual defense phenomenon. The multiple correlation coefficient (R) was .19; however, the percent variance accounted for by the four independent variables was 3%. Clearly, further research is necessary to specify what factors predict the perceptual defense effect.