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Summary
This study outlines a marketing strategy for nursing colleges, detailing key components like target markets and promotional activities. Recommendations focus on strategic planning, staff training, and evaluating student impact for enhanced recruitment.
Area of Science:
- Health Sciences Marketing
- Nursing Education Management
Background:
- Effective marketing is crucial for nursing college enrollment and reputation.
- Existing marketing models require adaptation for specialized educational institutions.
Purpose of the Study:
- To explore and describe a comprehensive marketing strategy tailored for nursing colleges.
- To identify essential components for a successful nursing college marketing plan.
Main Methods:
- Utilized an explorative and descriptive research design.
- Conducted a literature study on marketing models.
- Employed the Delphi method with marketing staff to define strategy elements.
Main Results:
- Identified key strategy components: marketers, target market, product, price, promotion, place, and market research.
- Developed guidelines for a nursing college marketing strategy.
- Highlighted the importance of the scholar as the primary consumer.
Conclusions:
- A structured marketing strategy is essential for nursing colleges.
- Recommendations include strategic planning, implementation, evaluation, and staff training.
- Further research should assess the impact on student recruitment and retention.