Active living: just a passing fad?

The shift from a prescriptive exercise model to Canada's Active Living has created considerable tension in the public health and fitness fields. This study examined areas of consensus and debate about Active Living. Semistructured interviews of 42 stakeholders were conducted to capture competing perspectives. Several assumptions concerning the meaning of Active Living were challenged, such as Active Living being an inclusive and holistic concept. Limitations associated with the breadth of Active Living were noted (e.g., operationalization and measurement). Finally, areas of tension were identified: government turf battles,-top-down pressure, fear of replacement/role-loss, perceived lack of expertise, and discomfort associated with the perception of Active Living as a political construct. If Active Living is to be more than just a passing fad, then several challenges must be addressed: 1) clarification and communication of Active Living, 2) establishment of a research base, and 3) enhanced government and organizational support.