The oncology nursing image: lifting the mist

Area of Science:

• Nursing
• Healthcare Professional Image
• Oncology Nursing

Background:

• Oncology nurses play a vital role in patient care.
• The professional image of oncology nurses is crucial for interprofessional collaboration and recognition.

Purpose of the Study:

• To examine oncology nurses' perceptions of their professional image.
• To identify implications and strategies for enhancing their professional image in practice.

Main Methods:

• Focus groups were conducted with individuals from the Oncology Nursing Society (ONS) across the United States.
• Data were gathered through 28 image focus groups and 13 validation focus groups.

Main Results:

• Participants perceived negative views from physicians, administrators, and non-oncology nurses, but positive views from patients and families.
• A significant lack of understanding exists regarding oncology nurses' roles, duties, and impact on patient outcomes.
• Participants expressed dissatisfaction with the current professional image of oncology nursing.

Conclusions:

• Oncology nurses are concerned about their professional image and the lack of clear understanding among external publics.
• This perceived image gap negatively impacts relationships with colleagues and patients, and recognition as a healthcare team member.
• Strategies involving research, education, professionalism, communication, and influence can be employed to achieve a desired professional image.