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Distinguishing detection from identification in subliminal auditory perception: a review and critique of Merikle's
J L Harris1, D Salus, R Rerecich
1Department of Psychology, Idaho State University, Pocatello, 83201, USA.
The Journal of General Psychology
|January 1, 1996
Abstract:
Assertions made by Merikle (1988) regarding audio subliminal messages were tested. Seventeen participants were presented subliminal messages embedded in a white-noise cover, and three signal-to-noise (S/N) detection ratios were examined. Participants were asked to guess message presence and message content, to determine subjective/objective thresholds. Results showed that participants were unable to identify target words presented in this audio subliminal stimulus format beyond chance levels.