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One-year evaluation results from CableQuit: a community cable television smoking cessation pilot program
R F Valois1, K G Adams, S K Kammermann
1Department of Health Promotion & Education, School of Public Health, University of South Carolina, Columbia 29208, USA.
Journal of Behavioral Medicine
|October 1, 1996
Summary
The CableQuit program, a 6-week televised smoking cessation intervention, achieved a 17% 1-year quit rate. Participants who quit smoking showed higher self-efficacy and lower depression levels.
Area of Science:
- Public Health
- Behavioral Science
- Mass Media Interventions
Background:
- Smoking cessation programs are crucial for public health.
- Televised interventions offer broad reach but varying effectiveness.
- Integrating live support can enhance engagement and outcomes.
Purpose of the Study:
- To evaluate the effectiveness of the CableQuit community cable television smoking cessation program.
- To assess the impact of a combined mass media and live support model on smoking cessation.
- To analyze psychological factors associated with successful smoking cessation.
Main Methods:
- A 6-week, 13-session live community cable television program with integrated telephone support.
- A time-series design was used to evaluate program effectiveness.
- Data collected via mail and saliva cotinine analysis at baseline, 6 weeks, 6 months, and 12 months.
Main Results:
- The program achieved a 1-year quit rate of 17%, surpassing previous televised programs.
- One-year nonsmokers demonstrated significantly higher self-efficacy (p < .004) and lower depression levels (p < .03) compared to smokers.
- Combined face-to-face and mass media techniques showed promising results.
Conclusions:
- The CableQuit program demonstrates the potential of integrating mass media with live support for smoking cessation.
- Higher self-efficacy and lower depression are key psychological factors in sustained smoking cessation.
- Further research into combined intervention strategies is warranted.