A campaign with street cred to target teenagers with asthma

Failure to use asthma medication among young people has contributed to significant levels of morbidity. This report describes an attempt to address this issue through the development of a teenage-asthma initiative focusing on an inhaler rap record. The help of Byker Grove stars, the former Newcastle United player Scott Sellars and many other famous names was enlisted to facilitate the campaign. A nine-minute pop video which has been produced in collaboration with the multidisciplinary health care team forms the campaign's centerpiece. The video is supported by karaoke version of the inhaler rap, aerobic type exercises, posters, T-shirts and baseball caps. An education quiz is used to evaluate the programme.