[Health discussions on television: different types of speakers for different types of representation]

The purpose of this paper is to distinguish different types of television speakers who, concurrently with the health professionals, talk about eight health-related behaviours. This analysis covered three weeks of television by two broadcasters (756 hours of television). We extracted from the television programs the messages and lifestyle images transmitted to the public on the above-mentioned behaviours. We discovered that the different television speakers (health professionals, journalists, show hosts and stars, everyday people, fictional characters, advertising and social marketing) are interested at very different levels by the studied behaviours, and thus contribute differently to the creation of health representation, which is not always in line with health promotion measures.