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Comprehensive reimbursement model: an alternative to fee-for-service reimbursement by blood centers
1Sacramento Medical Foundation Blood Center, CA 95816-7089, USA.
Insights
The Customer Relationship Management (CRM) model is a positive step for hospital partnerships, focusing on shared risk and patient outcomes. Future modifications will enhance mutual benefits for hospitals and blood centers.
Area of Science:
- Healthcare Management
- Health Services Research
- Blood Banking
Background:
- The current healthcare landscape necessitates innovative partnership models between healthcare providers and suppliers.
- SMF's (Blood Center) Customer Relationship Management (CRM) initiative aims to address these evolving needs.
- Hospitals are increasingly seeking collaborative approaches to manage healthcare delivery and costs.
Purpose of the Study:
- To evaluate the initial reception and potential of SMF's CRM model among hospital customers.
- To highlight the CRM's role in fostering shared risk and common goals centered on patient outcomes.
- To identify areas for future development and optimization of the CRM model.
Main Methods:
- Qualitative assessment of customer feedback regarding the CRM implementation.
- Analysis of the CRM's alignment with current healthcare delivery system trends.
- Conceptual framework for future CRM model evolution based on stakeholder input.
Main Results:
- The CRM has been positively received by SMF's hospital customers as a progressive step.
- The CRM's focus on patient outcomes establishes a shared objective for hospitals and blood centers.
- The current model is viewed as the most effective strategy for risk-sharing partnerships.
Conclusions:
- The CRM represents a promising approach to hospital-blood center collaboration within the current healthcare environment.
- Flexibility and ongoing customer input are crucial for the CRM's long-term success and mutual benefit.
- Evolution of the CRM model is anticipated to yield enhanced value for all stakeholders.
Abstract:
"If we could first know where we are, and whither we are tending, we could then better judge what to do and how to do it." This quote from Abraham Lincoln epitomizes where SMF and its CRM hospital customers are today. The CRM has been received by SMF's hospital customers as a step in the right direction. Currently, it seems to be the best way to partner with hospitals by sharing risk in the current health care delivery system milieu. The CRM focus on patient outcomes will provide hospitals and blood centers a common goal. Modifications to the CRM will most certainly be necessary. With input from customers and the community over time, and flexibility from SMF, a revised model will evolve that will be even more mutually beneficial.