Should every day be melanoma monday?

To what extent am I my brothers' keeper? Perhaps this is one of the stickiest ethical questions that modern man, living in this increasingly impersonalized world, faces. For the medical profession, this quandary keeps resurfacing within the context of the present upheaval in the medical care delivery system and the redefinition and trend toward impersonalization of the physician-patient relationship. What responsibilities do I, as a physician, have to my patients?