Related Experiment Videos
Marketing a health visiting service
1South Birmingham Community NHS Trust.
Nursing Standard (Royal College of Nursing (Great Britain) : 1987)
|June 20, 1998
Summary
This study examines the future of health visiting services. It predicts the potential for health visiting to promote its universal approach to population health, given recent professional and political trends.
Area of Science:
- Public Health
- Healthcare Policy
Background:
- The RCN Congress will discuss retaining universal health visiting services.
- Recent professional and political events impact healthcare delivery.
Purpose of the Study:
- To analyze the capacity of health visiting to market its universal approach.
- To predict the future of health visiting in population health.
Main Methods:
- Analysis of recent professional and political events.
- Assessment of health visiting's marketability for universal population health.
Main Results:
- The study predicts the potential for health visiting to effectively market its universal approach.
- The capacity to market this approach is influenced by current healthcare trends.
Conclusions:
- Health visiting's universal model has the potential for successful market positioning.
- Strategic marketing is crucial for sustaining health visiting's role in population health.