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Development and validation of the Impulse Buying Tendency Scale

S Weun1, M A Jones, S E Beatty

  • 1University of North Carolina at Wilmington, USA.

Psychological Reports
|August 26, 1998
PubMed
Summary

This study developed and validated the Impulse Buying Tendency Scale to measure individual differences in impulsive purchasing behavior. The scale demonstrates reliability and validity across multiple studies.

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Area of Science:

  • Psychology
  • Consumer Behavior
  • Marketing

Background:

  • Individual differences in impulse purchasing behavior are well-documented.
  • Existing measures may not fully capture the nuances of impulse buying tendencies.
  • A validated scale is needed to accurately assess this consumer trait.

Purpose of the Study:

  • To develop and validate a reliable and valid scale measuring the tendency for impulse buying.
  • To provide a psychometric tool for researchers studying consumer behavior and marketing.

Main Methods:

  • Four studies were conducted with a total of 1038 participants (Study 1: n = 212; Study 2: n = 152; Study 3: n = 124; Study 4: n = 550).
  • Scale development involved item generation and refinement.
  • Validation procedures included assessments of unidimensionality, internal consistency, convergent validity, discriminant validity, and predictive validity.

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Main Results:

  • The Impulse Buying Tendency Scale was found to be unidimensional and internally consistent across the initial studies.
  • Study 3 provided evidence for the scale's convergent and discriminant validity.
  • Study 4 confirmed the predictive validity of the scale.

Conclusions:

  • The Impulse Buying Tendency Scale is a psychometrically sound instrument for measuring individual differences in impulse buying.
  • This validated scale can be utilized in future research on consumer psychology and marketing strategies.