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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Outcomes and effectiveness research in the private sector

D N Mendelson1, C S Goodman, R Ahn

  • 1Lewin Group, Fairfax, VA, USA.

Health Affairs (Project Hope)
|October 14, 1998
PubMed

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