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Related Experiment Videos

Strategies for estimating behavioural frequency in survey interviews

F G Conrad1, N R Brown, E R Cashman

  • 1US Bureau of Labor Statistics, Washington, DC 20212, USA. Conrad_F@bls.gov

Memory (Hove, England)
|November 26, 1998
PubMed
Summary

Survey respondents use various memory strategies to answer behavioral frequency questions. Some convert general impressions into numbers, which can impact data accuracy.

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Area of Science:

  • Cognitive Psychology
  • Survey Methodology
  • Behavioral Science

Background:

  • Behavioral frequency questions are crucial for researchers and policymakers.
  • Understanding how respondents answer these questions is vital for data quality.

Purpose of the Study:

  • To investigate the cognitive strategies survey respondents employ when answering behavioral frequency questions.
  • To identify factors influencing the choice of estimation strategies.

Main Methods:

  • Conducted a telephone survey with behavioral frequency questions.
  • Analyzed respondents' verbal reports and response times.
  • Developed a statistical model integrating observed strategies.

Main Results:

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  • Identified three main estimation strategies: episode retrieval and counting, rate estimation, and conversion of general frequency impressions.
  • Found that strategy use depends on event regularity, similarity, and frequency.
  • Highlighted that converting general impressions to numbers poses a significant risk to data accuracy.

Conclusions:

  • Respondents utilize diverse memory-based strategies for behavioral frequency questions.
  • The strategy of converting general impressions into numerical estimates is particularly concerning for survey data reliability.
  • The developed statistical model can aid in improving survey data quality and memory research.