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Baba Shiv

Showing results (1-10 of 16) with videos related to

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Brain Research. Cognitive Brain Research|March 30, 2005
The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisionsBaba Shiv, George Loewenstein, Antoine Bechara
Psychological Science|April 26, 2011
In praise of vagueness: malleability of vague information as a performance boosterHimanshu Mishra, Arul Mishra, Baba Shiv
Psychological Science|April 29, 2010
Lusting while loathing: parallel counterdriving of wanting and likingAb Litt, Uzma Khan, Baba Shiv
Psychological Science|March 5, 2011
Pressure and perverse flights to familiarityAb Litt, Taly Reich, Senia Maymin, et al.
Emotion (Washington, D.C.)|April 27, 2023
Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processesAiqing Ling, Nathalie George, Baba Shiv, et al.
Cerebral Cortex (New York, N.Y. : 1991)|May 7, 2010
Dissociating valuation and saliency signals during decision-makingAb Litt, Hilke Plassmann, Baba Shiv, et al.
Proceedings of the National Academy of Sciences of the United States of America|January 16, 2008
Marketing actions can modulate neural representations of experienced pleasantnessHilke Plassmann, John O'Doherty, Baba Shiv, et al.
Psychological Science|June 5, 2014
Interference of the end: why recency bias in memory determines when a food is consumed againEmily N Garbinsky, Carey K Morewedge, Baba Shiv
Appetite|October 10, 2013
Does liking or wanting determine repeat consumption delay?Emily N Garbinsky, Carey K Morewedge, Baba Shiv
JAMA|March 6, 2008
Commercial features of placebo and therapeutic efficacyRebecca L Waber, Baba Shiv, Ziv Carmon, et al.
Pageof 2

Showing results (1-10 of 16) with videos related to

Sort By:
Pageof 2
Brain Research. Cognitive Brain Research|March 30, 2005
The dark side of emotion in decision-making: when individuals with decreased emotional reactions make more advantageous decisionsBaba Shiv, George Loewenstein, Antoine Bechara
Psychological Science|April 26, 2011
In praise of vagueness: malleability of vague information as a performance boosterHimanshu Mishra, Arul Mishra, Baba Shiv
Psychological Science|April 29, 2010
Lusting while loathing: parallel counterdriving of wanting and likingAb Litt, Uzma Khan, Baba Shiv
Psychological Science|March 5, 2011
Pressure and perverse flights to familiarityAb Litt, Taly Reich, Senia Maymin, et al.
Emotion (Washington, D.C.)|April 27, 2023
Altering experienced utility by incidental affect: The interplay of valence and arousal in incidental affect infusion processesAiqing Ling, Nathalie George, Baba Shiv, et al.
Cerebral Cortex (New York, N.Y. : 1991)|May 7, 2010
Dissociating valuation and saliency signals during decision-makingAb Litt, Hilke Plassmann, Baba Shiv, et al.
Proceedings of the National Academy of Sciences of the United States of America|January 16, 2008
Marketing actions can modulate neural representations of experienced pleasantnessHilke Plassmann, John O'Doherty, Baba Shiv, et al.
Psychological Science|June 5, 2014
Interference of the end: why recency bias in memory determines when a food is consumed againEmily N Garbinsky, Carey K Morewedge, Baba Shiv
Appetite|October 10, 2013
Does liking or wanting determine repeat consumption delay?Emily N Garbinsky, Carey K Morewedge, Baba Shiv
JAMA|March 6, 2008
Commercial features of placebo and therapeutic efficacyRebecca L Waber, Baba Shiv, Ziv Carmon, et al.
Pageof 2