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Acta Psychologica|September 13, 2025
The role of religious faith and gratitude in customer incivility context: A case study in Vietnamese retail establishmentsBang Nguyen-Viet, Phuc My NguyenActa Psychologica|December 17, 2024
The synergy of immersion and basic psychological needs satisfaction: Exploring gamification's impact on student engagement and learning outcomesBang Nguyen-Viet, Bac Nguyen-VietActa Psychologica|November 4, 2025
Green gamification in marketing: Bibliometric mapping, framework-based systematic review, and future research agendaBang Nguyen-Viet, Yen Thi Hoang NguyenActa Psychologica|March 12, 2024
Vietnamese consumer's perspective on green beauty care products: Exploring the impact of animal welfare concerns and skepticism toward green advertisingBang Nguyen-Viet, Anh Thi Lan NguyenData in Brief|November 15, 2023
Dataset on the effect of gamification elements on learning effectiveness among Vietnamese studentsBang Nguyen-Viet, Bac Nguyen-Viet, Cuong Nguyen-DuyActa Psychologica|May 20, 2026
From sustainable marketing to sustainable travel intention: Moral, experiential and cognitive pathwaysBang Nguyen-Viet, Yen Thi Hoang Nguyen, The Chi NgoPageof 1