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Journal of Health Psychology|August 31, 2013
The making of expert patients: the role of online health communities in arthritis self-managementErin WillisHealth Communication|September 2, 2015
Patients' self-efficacy within online health communities: facilitating chronic disease self-management behaviors through peer educationErin WillisJournal of Health Communication|October 4, 2018
Applying the Health Belief Model to Medication Adherence: The Role of Online Health Communities and Peer ReviewsErin WillisHealth Marketing Quarterly|March 29, 2017
Visual elements in direct-to-consumer advertising: Messages communicated to patients with arthritisErin WillisQualitative Health Research|July 11, 2018
The Power of Peers: Applying User-Generated Content to Health Behaviors "Off-Line"Erin WillisHealth Education & Behavior : the Official Publication of the Society for Public Health Education|May 11, 2016
Examining Theory-Based Behavior-Change Constructs, Social Interaction, and Sociability Features of the Weight Watchers' Online CommunityYe Wang, Erin WillisJournal of Health Psychology|April 29, 2025
Using Pender's health promotion model to understand patient influencers' promotion of chronic disease self-managementErin Willis, Kate FriedelHealth Communication|February 2, 2018
The Needle and the Damage Done: Framing the Heroin Epidemic in the Cincinnati EnquirerErin Willis, Chad PainterJournal of Medical Internet Research|March 1, 2022
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical MarketingErin Willis, Marjorie DelbaereHealth Communication|September 17, 2020
Conceptualization of the Public Health Model of Reporting through Application: The Case of the Cincinnati Enquirer's Heroin BeatErin Willis, Chad PainterPageof 5